Genius Bar Bartender Whips Up Specialty IT Fixes

New York, NY - Apple Store employee Eric Mandel, a regular Genius Bar staffer, has begun to make a name for himself as a trailblazer in the field of "Flair" or "Show" Genius Bartending. Said Mandel, "While most Genius Bartenders are fine just fixing the problems they're asked to fix, I'm into pushing the limits, giving my patrons something that will keep them coming back."

On a recent visit, Macbook Pro owner Kendra Williams came in to inquire about her slow internet connection. Ms. Williams was shocked, and mesmerized, as Eric juggled 3 USB thumb drives, inserting each at various times as he simultaneously tapped away at the keyboard. When Mandel slid the notebook back across the bar, Williams was delighted to find that not only was her internet connection blazing fast, but her desktop wallpaper had been replaced with a rotating stream of pictures of kittens. "I don't know how he knew kittens were my favorite," gushed Ms. Williams, "but this is the kind of service you can only get at a Genius Bar like this."

Mandel knows the value of customer loyalty. "In this economic environment, if you want to stay viable, you need to not just meet, but constantly exceed expectations. A customer may only ask for their System Permissions to be reset, but if you come back with their Permissions restored AND a few jazzy Quicksilver keyboard shortcuts, you've got a customer for life."

While Mr. Mandel brands himself a maverick in this nascent field, he does have detractors. As of press time, authorities were still investigating a web cam fixed by Mandel, that allegedly now auto-stream to his home computer, as well.